Once Magazine is a specifically for the iPad made format. Each edition bringing you three depth stories on a wide range of topics. "We showcase narrative photojournalism." You gotto love that! The in-depth stories are transformed into iPad ones by design and the addition of short soundclips and dreamlike videos. Nice!
On top of it all, Once Magazine shares all revenues 50/50 with their contributors.

They bring mostly social engaged issues, with the occasional short story (fiction). Very promising!

www.oncemagazine.com

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